OnePlus 7T Series Smartphone Global Launch 
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Role: Copy lead 

• Campaign concept ideation + development
• Keynote speech writing
• Script writing
• Digital, OOH, social copywriting

Overview:
OnePlus smartphones have rocketed in popularity in a few short years. The latest launch combined a bigger budget with high expectations, while also maintaining a consumer-first approach. I led the writing and creative for the global launch and UK / EU markets. 

Elements:

• Launch presentation

• Keynote speech by CEO​

• OOH, digital and social advertising

• Social engagement 

• EDM and blogs

• Experiential 

• Naming of smartphones

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