National Landing

 

Role: Copy lead

• Website copy design

• Copywriting

• Brand positioning

 

Overview:

Leading developer JBG Smith was looking for an overarching brand identity and new website to promote its brand new mini-city National Landing on the outskirts of Washington D.C. 

 

I led the development of the tone of voice and copy design for the website, which served as the project's principal marketing tool to attract residential and commercial buyers.

 

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