Impala

Role: Copy lead

• Brand repositioning 

• Verbal identity

• Tone of voice guidelines

• Content marketing

• Copywriting

• Thought leadership 

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Overview:

In rebranding Impala, the groundbreaking travel booking startup, we leveraged content and editorial opportunties to clearly communicate the tech platform's USPs.

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To attract and keep talent, we amplified the company's remote-first and people-first culture.

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Elements:

• Feature published on PhocusWire written on behalf of a co-founder

• Feature interviews with senior personnel

• Blog posts on staff who work remotely.