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Carl Friedrik

 

Role: Copy lead

  • Tone of voice development

  • Brand positioning

  • SEO copywriting

  • Editing

  • Blog and content writing 

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Overview:

Carl Friedrik offers a new approach to men's luxury. I was brought on board to help develop the tone of voice and finetune the brand identity. 

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Commissioned by Carl Friedrik to produce a series of SEO-optimised blogs for its website, with the aim of driving traffic and searches.

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Wet_leather_ᐅ_Quick_guide__What_to_do_wh
Wet_leather_ᐅ_Quick_guide__What_to_do_wh
Wet_leather_ᐅ_Quick_guide__What_to_do_wh
Wet_leather_ᐅ_Quick_guide__What_to_do_wh
Wet_leather_ᐅ_Quick_guide__What_to_do_wh
Wet_leather_ᐅ_Quick_guide__What_to_do_wh
Wet_leather_ᐅ_Quick_guide__What_to_do_wh
Wet_leather_ᐅ_Quick_guide__What_to_do_wh
Wet_leather_ᐅ_Quick_guide__What_to_do_wh
Wet_leather_ᐅ_Quick_guide__What_to_do_wh
Wet_leather_ᐅ_Quick_guide__What_to_do_wh
Wet_leather_ᐅ_Quick_guide__What_to_do_wh
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